The Forrester Wave™: Online Testing, Q3 2010

Air Date: Thursday, September 30, 2010

Cost: $250

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Presented By:

Who should attend: Customer Intelligence professionals

Description:

Interest in online testing is surging — and for good reason. Much is at stake as the Web becomes increasingly pervasive in the customer experience. Using intuition to guess which content and promotions will resonate with visitors is risky and potentially counterproductive. Online testing provides a mechanism for applying the principles of quantitative analysis to improve the Web site experience and drive metrics that affect the bottom line.

Join Joe Stanhope, Forrester's senior analyst covering site optimization technologies, for insights on Forrester's inaugural evaluation of online testing vendors. This detailed evaluation reviews eight companies across 82 criteria to identify the solutions that best meet the needs of enterprises as they implement and evolve their online testing programs.

Agenda:

• Online testing's time has come.
• "The Forrester Wave™: Online Testing, Q3 2010"
• Vendor overviews
• Assess four critical factors before considering vendors.

Vendors mentioned: Adobe, Amadesa, Autonomy, Google, Maxymiser, SiteSpect, Vertster, Webtrends

Related Research:

Organizing For Site Optimization

by Joe Stanhope, August 10, 2010

The Online Testing Vendor Landscape

by John Lovett, October 20, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.