The Four Steps Of Community Management

Air Date: Tuesday, August 17, 2010

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

Marketers may find that launching a community is a more complex endeavor than other kinds of campaigns they've launched. It involves colleagues from across the organization, careful technology planning, staffing considerations, and a well thought-out engagement and moderation plan. It can seem overwhelming, but by breaking the whole process down to four logical stages, you'll move step-by-step toward your launch goal — and you'll be ready for each new task you have to tackle.

This teleconference guides social strategists, community managers, and other marketers through the four phases of community launches.

Agenda:

• Planning: Laying the groundwork, setting objectives, exploring existing conversations, making necessary early decisions
• Alignment: Building internal consensus and processes
• Launch: Attracting and retaining members
• Maintenance: Cultivating relationships with your members and turning them into loyalists

Related Research:

Community Management Checklist

by Melissa Parrish, June 29, 2010

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.