How To Integrate Email With Social Media

Air Date: Wednesday, July 21, 2010

Cost: $250

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Presented By:

Who should attend: Interactive Marketing professionals

Description:

With more and more consumers engaging social media in some way, many email marketers are asking: "Should we integrate email with social media?" Our research supports an enthusiastic, "Yes!"

This presentation provides some easy ways to get started leveraging social media as part of email marketing programs in order to create new opportunities for email list growth, extend campaign reach, and harness social insights to inform targeting.

Agenda:

• Why email marketing needs some new tricks
• How to integrate email marketing with social media
• Measuring the value of email and social integration

Vendors mentioned: Responsys, StrongMail

Related Research:

How To Integrate Email With Social Media

by Shar VanBoskirk, May 13, 2010

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.