Let Your Product Do The Talking

Air Date: Wednesday, August 04, 2010

Cost: $250

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Presented By:

Who should attend: CMO & Marketing Leadership professionals

Description:

As the effectiveness of traditional communication vehicles continues to decline, marketers must think differently about brand building. Forrester has discovered that while consumers are tuning out marketing messages, they are actually engaging more with the products they buy. This means brands must be built on the experiences they deliver, not merely the messages they advertise. Forrester believes a central component to building brands in the digital era is to develop a product experience platform. This strategy brings the product experience closer to consumers, makes it easier for consumers to interact with brands, and adds more value and relevance to the product and advertising.

Agenda:

• Branding is too communications-centric today.
• Rethink how products can deliver communications.
• Rethink how communications can enhance the product experience.
• Architect a product experience platform.

Related Research:

Define Your Marketing Innovation Strategy

by Mary Beth Kemp, June 11, 2010

No Media Should Stand Alone

by Sean Corcoran, December 16, 2009

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.