The New Era Of Computing Diversity — How The ICT Industry Is Broadening Out From The Wintel Monoculture

Air Date: Monday, October 04, 2010

Cost: $250


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Presented By:

Frank E. Gillett

Frank E. Gillett
Vice President, Principal Analyst
Forrester Research, Inc.

Who should attend: Vendor Strategy professionals

Description:

The computing industry is exiting an era built mostly on general purpose, good-enough CPUs, servers, systems designs, software, Web apps, and client devices. Though these technologies and associated supplier business strategies will soldier on, vendor strategists will need to check their road maps against a new set of technology and business strategies to reach some of the most appealing and profitable market opportunities. Specialized hardware components, optimized server systems and software, hardware appliances, and client device-specific apps are being used successfully in major markets such as smartphones, analytics, vertical apps, high-performance computing, and even PCs. Vendor strategists need to design for customer success — and their own — by choosing carefully among traditional industry rules and the new approaches of the age of computing diversity.

Agenda:

  • The rules for standardized computing have driven vendor success for decades . . .
  • . . . but the standardization pendulum is swinging — system architecture is now diverging.
  • There are new rules to consider in the age of computing diversity.
  • Computing diversity drives new markets for hardware, software, and online services.
  • Design for customer success, not the technology or supply chain.
  • Specialty technology and vendors rise up amidst industry consolidation.

Vendors mentioned: Adapx, AMD, Anoto, ARM, CTERA, Dell, HP, IBM, Intel, Litl, Microsoft, NextIO, Nimbus Data Systems, NVIDIA, OnLive, Oracle, Schooner Information Technology, SGI, Silicon Mechanics, Xulu Entertainment, ZT Systems

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