What Technology Populism Means For Tech Product Managers And Marketers

Air Date: Monday, July 26, 2010

Cost: $250

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Presented By:

Who should attend: Technology Marketing professionals

Description:

Technology Populism — information workers provisioning technology outside of IT's auspices — is a topic of great interest to both technology vendors and IT departments. But is it more hype than reality? No. Information workers are increasingly playing a role in selecting and managing the smartphones, computers, and software they use to get their jobs done. And because IT departments feel the necessity of meeting the growing needs of a distributed workforce while cutting costs, we see them increasingly allowing some technology autonomy for workers. This presentation delves into how information workers are bringing technology into the workplace, what vendors are doing to cater to end users, and how product managers and marketers need to respond.

Agenda:

• Technology Populism isn't hype, it's reality.
• Some vendors have hopped on this trend early.
• All tech product managers and marketers must adjust to the new reality.

Related Research:

What Technology Populism Means For Tech Marketers

by TJ Keitt, June 28, 2010

Technical requirements:

An Internet connection and a one-time download of the WebEx™ Player are required.